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Help Center › Content Generation › Customizing Tone, Length & Article Format
Content Generation

Customizing Tone, Length & Article Format

Tone Options

Set your default tone in Brand Preferences → Writing Tone. Available options: Professional, Conversational, Authoritative, Educational, Creative, Neutral.

Article Length

The Target Word Count field sets the default length (300–5000 words). You can override this per generation. Typical settings:

  • Short (600–800 words) — News updates, quick takes
  • Standard (1200–1800 words) — Blog posts, how-to guides
  • Long-form (2500+ words) — Comprehensive guides, deep dives

Article Formats

Select from: Standard Article, Listicle, How-to Guide, Comparison, Review, Case Study, or Opinion Piece. Formats affect structure, headings, and the overall narrative approach.